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Web Site Promotion Web Site Marketing and Internet Marketing
We are world renowned Web Site Promotion Web Site Marketing and Internet Marketing
Agency. Our company can help Promote your website with an award-winning banner ad. You can Market your site thru our
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Web Site Marketing and Internet Marketing
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Welcome to a leading resource for website and
e-business promotion on the Internet. i66 has currently over 600,000 members and
is the most popular website in Yahoo's
Internet Promotion category. To bookmark this website, press the keys Ctrl+D.
Free Search Engine
Submission
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Me! lets you submit your site or url to the top 20 search engines and
directories for free.
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Home - New to this site? Start here!
There's much more to marketing a Web site than we can possibly
cover in this primer. In fact, there are books and Internet discussion groups
dedicated just to specific subtopics such as Internet advertising. Nevertheless,
we thought it useful to provide you with an overview that you could use to help
kick-start your own campaign.
The Internet is in its infancy as a marketing medium. Regardless of where you
are in your work career, it's going to be with you as long you're involved in
sales and marketing. We hope this primer helps in making your journey a success.
Best of luck!
Components of a
Web Site Marketing Campaign
To successfully market your Web
site you need to run an on-going campaign, just as you would for a product or
service. We've identified 11 components which we cover below. Not all apply to
every Web site, and the emphasis on each component may vary according to your
situation. They include:
- Announcing your Web site with Internet
search engines and directories
- Issuing a press
release
- Announcing in
newsgroups
- Participating in e-mail lists
- Obtaining links from
other Web sites
- Purchasing ad banners on other Web
sites
- Running on-site events
- Issuing an e-newsletter
- Conducting a
direct e-marketing campaign
- Integrating your
traditional marketing and sales programs
- Measuring
your results
A bonus of running a Web site marketing campaign is that it introduces you to
the advantages of using the Internet as a marketing medium for all your
products. For example, you can send press releases to editors by e-mail, or
conduct direct e-marketing campaigns that invite prospects to in-store
specials.
- Announcing Your Web Site with Internet Search Engines and
Directories
The objective here is to get your Web site listed in
the Internet's equivalent of the yellow pages. This is probably the most cost
effective way of reaching prospects who otherwise may not be aware of your
company. Once listed, prospects who search on these directories can find your
site.
There are hundreds of sites where you can announce your site. Each
typically falls into one of six categories: 1) search engines; 2) announcement
sites; 3) general directories; 4) geographic sites; 5) specific-interest
sites; or 6) selective sites.
Always announce your site the Web site marketing ay it's published as it
will take from a day to several weeks for the search engines to include it in
their databases. It's best to not announce before your site is published,
however, as prospects who click to a site still under construction are
unlikely to return.
As your Web site marketing eb site changes and grows you may want to
announce additional Web pages to the search engines. For example, if you
create a new section of your site for a new product, you may want to announce
the main page of that section.
- See
our tips document to learn more about Web site market announcing Web
pages to search engines and directories.